Scaling Programmatic Advertising
At Vox Media, I helped reimagine advertising by delivering beautiful, fully responsive, brand-building custom ad units called the Athena across top publisher sites.
When I first joined the company, the ad network's inventory included Vox Media's owned and operated properties, which I scaled by enabling programmatic integration solutions to a pool of over 100 premium sites like NBC Universal, Hearst, Conde Nast, to The Atlantic, reaching 90% of the US population.
When I first joined the company, the ad network's inventory included Vox Media's owned and operated properties, which I scaled by enabling programmatic integration solutions to a pool of over 100 premium sites like NBC Universal, Hearst, Conde Nast, to The Atlantic, reaching 90% of the US population.
Developing End-To-End Ad Creation Technology
I was promoted to work on the development and optimization of Concert Ad Manager, a self-service ad platform aimed at SMB advertisers enabling them to build and launch campaigns in minutes! The launch led to high retention advertisers and frictionless ad creation.
