Retail media solutions designed to drive sales and awareness
At Sam's Club's retail media arm of the business, I work to develop and scale advertising solutions that help connect brands to shoppers.
One unique product that I shipped in 2024 is a first of its kind experience - an advertising experience that combines digital and physical shopping. The Scan & Go™ Display Ads integrates ads into a mobile self checkout experience when members are in the club, allowing them to discover new items.
I worked with cross-functional teams throughout the full development lifecycle, advising the team on ad serving capabilities, launching an A/B test, phased roll out to 100% of clubs, to working with engineering to ship the feature in the App Store and Google Play across Sam's Club's native iOS and Android apps.
Key decisions were made between my role of Ad Tech, Product, and Engineering to support ad refresh rules, placement of ad below each scanned item, and ability to serve exclusive ad inventory. KPIs tracked throughout A/B testing to launch include ROAS, click thru rate (CTR), conversion rate, incremental sales, and Net Promoter Score.
One unique product that I shipped in 2024 is a first of its kind experience - an advertising experience that combines digital and physical shopping. The Scan & Go™ Display Ads integrates ads into a mobile self checkout experience when members are in the club, allowing them to discover new items.
I worked with cross-functional teams throughout the full development lifecycle, advising the team on ad serving capabilities, launching an A/B test, phased roll out to 100% of clubs, to working with engineering to ship the feature in the App Store and Google Play across Sam's Club's native iOS and Android apps.
Key decisions were made between my role of Ad Tech, Product, and Engineering to support ad refresh rules, placement of ad below each scanned item, and ability to serve exclusive ad inventory. KPIs tracked throughout A/B testing to launch include ROAS, click thru rate (CTR), conversion rate, incremental sales, and Net Promoter Score.
The highly performant offering was mentioned at CES 2025 and achieved a 71% incremental reach. Download the app and try it next time you are in the club!
Mentions in Media and Trades:
Mentions in Media and Trades:
