Saddleback Memorial Hospital "Heart Month" Campaign
The concept of the Saddleback Memorial Hospital's "A lot is Resting on Your Heart" campaign was to educate users about February Heart Month in an interactive way by having them enter into a photo contest to share their favorite heart healthy activities. We used Facebook Connect to initiate a photo contest where users can share their favorite heart healthy activity in recognition of Heart Month.
This campaign ran for the entire month of February 2011 on the upper funnel "Life" section of the OC Register.
This campaign ran for the entire month of February 2011 on the upper funnel "Life" section of the OC Register.
The Pencil Ad prompted users to share a photo of a heart healthy activity by dynamically pulling in photos from the user's Facebook account. After the user authorized the Facebook photo sharing, the OC Register landing page framed-in the Facebook photos into a heart shape. The three CTA buttons at the bottom of the landing page prompted users to enter into the photo contest.
Technology: Facebook API
Technology: Facebook API
The Photo Contest Landing Page prompted users to submit a photo that represented "What Keeps Your Heart Healthy?".
Technology: UPickem API
Technology: UPickem API
