Nature Valley- National Parks Ad

The 10 second feature by Nature Valley hits the nail on the head when it comes to current events. The pre roll video ad welcomes back America's National Parks after they were shut down for weeks. The ad is powerful because it is current and also connects the consumer to its core value of nature. 

Read more about the ad here. 

The brand also has a section of their website dedicated entirely to Nation Parks and their preservation. The Nature Valley Trail View takes users on an interactive journey through the park hikes using a similar Google Street View effect to document the hikes.

Check out the experience here:
http://www.naturevalleytrailview.com/