KCET Ad

KCET.org featured one of the coolest interactive ads I've seen. The ad started with an Medium Rectangle that featured user generated answers to the statement "I want my L.A River to be..." and promoted you to add your own response. 

The next splash page allowed you to type in your response. 

Nest, it showcased the responses on postcards, and allowed users to view each one.

Overall, this ad was playful and allowed users to participate in the ad. It was a great way for the organization to collect answers from the public to capture their opinions on the LA River project.