Jaguar NY Times Ad

A different example of how advertising and editorial can blend in unison, this time visually, is the NY Times/Jaguar homepage takeover. The takeover occurred on May 22, 2013 and spawns from a medium rectangle that automatically takes over the entire homepage with faux news content. Then users are tossed the keys to a Jag. The animation lasts under 15 seconds but makes an impression.

Check it out.