Foursquare Jimmy Choo - Treasure Hunt

Jimmy Choo had a brilliant social media idea to lead consumers on a treasure hunt around London by posting checkins on Foursquare encouraging the user to "catch a Choo". If the user is quick enough to catch up with the person checking in, they get free sneakers. The treasure hunt went on for weeks. 

 This is a really engaging and free way to use social media to create buzz. Read more about it here, and view the recap of the campaign as told by Foursquare Biz Dev alum Tristan Walker.