Clever Retargeting Ads

The other day, while shopping online at Coach.com, I was just  about to make a purchase when I reached the payment part of the checkout and noticed that standard shipping for a small item would cost me a whopping $10. I promptly "abandoned" my shopping cart and decided to search elsewhere. The next day when I was browsing the web, I noticed these clever dynamic retargeting ads, bargaining with me to continue my checkout with free shipping. Lo and behold, when I clicked the ad, it took me directly to my shopping cart and the shipping was automatically zero-ed out. It was as if the ads read my mind. 

This is a persuasive tool for e-commerce marketers to recover users after shopping cart abandonment.