Buick and MSN

Editorial content and advertising blend together in perfect harmony on the MSN/Buick collaboration for http://rediscover.msn.com/. Many websites strive to have the perfect mix of advertising and content, and when blending the two in a way that is authentic and useful, users will actually find themselves watching advertisements without minding or even realizing it. This advertorial includes a wide selection of video episodes that explore different cities across the US in which the tour guide is driving a different Buick model. The focus of the videos is the destination city, not particularly the car which makes the advertising very subtle and watchable.

View it below: