Final Thoughts

A website, app, or digital product is a work in progress. I will continue to update as more of my projects go live. Stay tuned!
KBB TV - OTT Platforms
KBBTV
The Challenge: Reach KBB's audience in a first-to-market way and open up a new stream of revenue opportunities. 
What: Expanded KBB.com's video and advertising presence to OTT (over-the-top) streaming platforms such as Roku and Apple TV. 
Research: OTT platforms have an increasing household usage, with Roku owning 49% of the device market share. 
Ad Technology: Brightcove, Roku SDK
Launch: 2016 and 2017 
Link: KBB Roku Channel and KBB TV
Google Accelerated Mobile Pages - AMP
Demo of AMP ads on sample publisher site. 

​The Challenge: Create a faster mobile experience to improve performance and user experience.
My Role: Configured Google AMP technology for ads to increase ad load times, mobile search rankings, and mobile web performance.
Ad Technology: Google AMP for Ads
Launch: 2017, with ongoing optimizations
​Link: Example
Results:
Ad Load Times
X Faster
Over
X increase in ad revenue
AVG
% increase in CTR

Redesign Projects

Redesign projects are unique technical challenges that require collaboration between multiple teams.
KBB.com's Brand Pages Redesign
Before
After
KBB.com's unique product offering "Integrated Brand Channel" is designed to create an immersive visual experience with engaging ad formats.
My Role: Lead the A/B testing, feasibility testing, technical implementation in ad platforms, and go-to-market launch of product offering.
Launch: 2016
Link: https://www.kbb.com
Results: 
  • Shoppers more likely to engage with Toyota advertising
  • Increased engagement with astronomical CTRs
Over
% increase in CTR vs control
Average
% increase in ad performance
Over
% more partner clicks
KBB.com Homepage Redesign Project
KBB.com's homepage redesign was launched in 2017 as a result of extensive A/B testing, user testing, research, and analysis. The site launched with improved ad offerings, optimized web and ad performance, faster page speed, and a streamlined user path. 
My Role: Analyze ad performance metrics and market demand trends to provide the optimal ad offerings on KBB.com homepage. Maintain current site while A/B testing new ad offerings, integrate ads into website architecture and CMS systems.

Ad Technologies: Adobe Experience Manager, Google Ad Manager, Rich Media Studio

Results: Increased ad viewability, page views, and ad load times. Enabled the ability to support more frequent (weekly vs monthly) sponsorships.
​Link: https://www.kbb.com
Lonely Planet Blog Redesign
Before
After
The Challenge: Improve existing blog with updated layout and introduce more prominent, high performing ad offerings.

My Role: Integrated new ad units including billboard, in-stream, and sticky right rail. Configured contextual ad targeting, responsive design, and lazy loading 

Launch: 2018
​Link: https://www.lonelyplanet.com/blog
 Results:
Over
% increase in ad viewability
Average
% Higher CTR than previous Medium Rectangle ad offering
Above
% increase in page views

Custom Native Ads

Award-winning ad solutions that follow the form and function of the platform. 
Thought Bubble

​Cross-device ad unit that integrates an eye catching "thought bubble" sponsorship into the site's native image gallery. Upon user tap, the ad launches an overlay that contains sponsored messaging, images, and video.
Research: Native ads register an average 18% higher lift than standard display banners
Results: Increased user awareness and consideration in the earliest stage of user search. One of the highest sell through ad placements onsite.
Launch: 2012, with viewability optimizations in 2017
Clients Include: Ford, Mazda, and Audi
Native Mobile Advertising 
In 2015, I worked on the Apple iAd program which delivered premium mobile ads across iOS apps and Apple Music (formerly known as iTunes Radio). The iAd platform was considered a breakthrough in mobile advertising, offering highly interactive, feature-rich ad formats. The ads utilized the iPhone and iPad device's core capabilities, seamlessly integrating with Apple's native apps, such as Maps, Camera, and Wallet.

Branded Content

Seamlessly integrated sponsored media into article content.

Contextually relevant branded advertising
  • ​Campaign included:​ ​Custom native ads, logo image overlays, rich media, pre-roll video, and article in-content ads. 
  • Launch: 2018
  • Link: Lonelyplanet.com/Ireland

Results:

Over
% increase in Brand Lift

My Latest Projects

I work on a variety of monetization projects that range from sponsored content, custom native ad development, digital products, technology vendor integrations, site enhancements, and redesign projects. 

Brands I Have Worked With:

Ford, GM, Toyota, Lexus, Mazda, Volkswagen, Hyundai, Kia, Audi, PepsiCo, McDonald's, Black Forest, Macy's, Unilever, Disney, Avianca Airlines, American Airlines, Etihad Airways, Turkish Airlines, 23andMe, DJI, GoPro, Crocs, Gieco, P&G, Ireland Tourism, Croatia Tourism, Tommy Bahama, and many more. 

Skills

I bring a unique skill set of advertising technologies, analytics, and website architecture.